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Converse Mountain Club
Client:
Converse
Location
Toronto, Queen St W
Role
XD Designer
Agency
Momentum Toronto
When Converse relaunched their historic Mountain Club shoe line, we brought the mountains directly to the city by creating an immersive, experiential base camp in the heart of Toronto. Influencers and artists were invited to step outside their comfort zones and into an authentic outdoor adventure. Those who braved the elements were rewarded with their own pair of Converse Mountain Club shoes.
My role was to design the complete experiential layout for the base camp from scratch, translating conceptual ideas into detailed XD designs ready for real-world production.
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