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GMC : Calgary Stampede
Location
Calgary
Agency
Momentum Toronto
Client
General Motors
A bold reimagining of the Calgary Stampede Stadium, designed to reflect the strength and longevity of the GMC brand. Day and night renders showcased a vision that remains evergreen. On-site, an immersive footprint brought the Hummer EV unveiling to life with interactive elements. A parade vehicle featuring a custom, bandana-inspired truck wrap stood out as a culturally resonant centerpiece.
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